The Research on the Communication Features of Michael Jordan’s Documentary the Last Dance

As the well-deserved GOAT of NBA, Michael Jordan and his Bulls team left best NBA in 1990s also promoted to whole world. But unfortunately, many young fans have never gotten opportunity see play though wearing Jordan's sneakers. The emergence Last Dance presented audience with a most realistic including dark sides, eventually achieved great success field sports documentaries. This paper will use example explore characteristics documentary film distribution network age, how it has been successful what still needs be improved. These studies help filmmakers as well any communication researcher. By looking at narrative approach Dance, hottest topics about on social media, timing Dance's release, ratings Chinese market. research found that used relatively clever technique interspersed secondary thread backstories main thread, gained more attention by revealing an unknown side Jordan, addition, was released during lockout, however due television broadcast political reasons, failed sell